DotEcon commissioned by the CMA to research the commercial use of consumer data

The UK Competition and Markets Authority (CMA) has appointed DotEcon, together with Analysys Mason, to carry out factual research on the collection and use of consumer data in three example UK sectors.

The three sectors on which the research will focus are clothing retail, motor insurance and gaming applications (apps).  The aim of the research is to establish a solid factual basis for the CMA to understand typical patterns of consumer data collection and use.

This research is part of the CMA’s wider project to understand better the commercial use of consumer data, including how it affects consumers, businesses, competition and the wider economy.  The CMA’s interest in this topic is explained more fully here.

This project was launched with a call for information on 27 January 2015 – the deadline for responses is 6 March 2015.

DotEcon and Analysys Mason will examine available evidence and will contact businesses and stakeholders in the three sectors mentioned above.

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