This report presents the findings of our factual research into the commercial use of consumer data. The report was commissioned by the Competition and Markets Authority (CMA) as part of its wider project to understand fully how businesses collect and use consumer data – including how it affects consumers, businesses, competition and the wider economy.
Following a combination of desk research and interviews with key stakeholders, our report focuses on the collection and use of consumer data in three sectors that together provide a wide range of factual evidence and insights into specific examples of data collection. The three example UK sectors our factual research focused on are motor insurance, clothing retail and gaming applications (apps).
The report is available here and can also be downloaded from the CMA’s website.